Testimonial Disclosure Generator
Create the testimonial disclosure text required by the FTC, GDPR, and UK CMA in seconds. Pick your compensation model, regulatory region, and editing policy — get a ready-to-publish disclosure page.
Generate FTC-compliant testimonial disclosures for your website
How It Works
Enter your company name and pick how testimonial-givers are compensated (none, paid, free product, affiliate, employee)
Choose your regulatory region (US FTC, EU GDPR, UK CMA, or global)
Toggle whether you use affiliate links and whether you edit testimonials
Copy the generated disclosure or download as a Markdown file
Features
Covers FTC 16 CFR Part 255, GDPR Art. 6, UK CMA guidance
Five compensation types covered (none, paid, free product, affiliate, employee)
Editing-policy clauses match what FTC actually requires
Markdown output, ready to paste into a CMS or download
No signup required
Frequently Asked Questions
Is this legal advice?
No. This generator produces a starting template based on standard regulatory language. For high-risk industries like healthcare, finance, or legal, have a lawyer review your final disclosure before publishing.
Does the FTC really require a testimonial disclosure?
Yes — if testimonial-givers received any kind of consideration (payment, free product, affiliate commission, employment), the FTC's Endorsement Guides (16 CFR Part 255) require clear and conspicuous disclosure. Voluntary testimonials still benefit from a transparent collection policy.
What about the EU and UK?
EU rules under the Unfair Commercial Practices Directive and the GDPR require disclosure of any commercial relationship and lawful basis for processing personal data shown in testimonials. UK rules under the CMA's online reviews guidance and the Digital Markets Act apply similarly. Pick the right region in the generator.
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